Presentation, Alienation and Reconstruction of Female Media Image in Modern Network Live Broadcast

As a new mass media, network media has influenced the history of with its two-way interaction information, multimedia communication and extensive public participation. Modern provides ordinary people opportunity to express themselves. Network broadcast popular performance situation for female group. Although on surface, it shows liberation women’s thoughts, discourse power independent consciousness. It presents image freedom, openness, independence self. However, driven by profit-seeking motive, traditional unequal gender consciousness promotes alienation images in into “commodities” be shaped, selected, stared at consumed. This not only creates bad women but also negative value orientation social cultural atmosphere, which undermines harmonious development society. Based historical review “media studies”, this paper systematically expounds appearance characteristics modern environment, as well causes. Some constructive suggestions are put forward constructing benign